Tmall.com (Chinese:pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.
It is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China,
Hong Kong, Macau and Taiwan.-Justplay
Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall,
a dedicated B2C platform within its consumer e-commerce website.
In November 2010, Taobao Mall launched an independent web domain, tmall.com,
to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao’s C2C merchants.
Meanwhile, it kicked off a US$30 million advertising campaign to raise brand awareness among consumers.
It also announced an enhanced focus on product verticals and improvements in shopping experience.
In June 2011, Alibaba Group Chairman and CEO Jack Ma announced a major restructuring of Taobao through an internal email.
It was reorganized into three separate companies.
As a result, Tmall.com became an independent business under Alibaba Group.
The other two businesses that resulted from the reorganization are Taobao Marketplace (a C2C marketplace) and eTao (a shopping search engine).
The move was said to be necessary for Taobao to “meet competitive threats that emerged in the past two years during which the Internet and e-commerce landscape has changed dramatically”.
In October 2011, Tmall.com experienced two successive waves of online rioting since it significantly increased fees on online vendors.
The service fees raised from 6,000 yuan ($940) to 60,000 yuan ($9,400) a year, and a compulsory fixed sum deposit gone from 10,000 yuan ($1,570) to up to 150,000 yuan ($23,500).
On January 11, 2012, TMall.com officially changed its Chinese name to Tiān Māo, the Chinese pronunciation of Tmall,
which literally means “sky cat”.
Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013.
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