Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.
The company’s flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Leg0 pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.
Anything constructed can then be taken apart again, and the pieces used to make other objects.-Justplay
The Lego Group began manufacturing the interlocking toy bricks in 1949.
Since then a global Leg0 subculture has developed. Supporting movies, games, competitions,
and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.
In February 2015, Lego replaced Ferrari as Brand Finance’s “world’s most powerful brand”.
Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains,
Vikings, castle, dinosaurs, undersea exploration, and wild west.
Some of the classic themes that continue to the present day include Leg0 City (a line of sets depicting city life introduced in 1973) and Lego Technic (a line aimed at emulating complex machinery, introduced in 1977).
Over the years, Leg0 has licensed themes from numerous cartoon and film franchises and even some from video games.
These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, and Minecraft.
Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales,
has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
For the 2012 Summer Olympics in London Leg0 released a special Lego Minifigures serie and for the 2016 Summer Olympics and 2016 Summer Paralympics in Rio, Lego released a kit with the Olympic and Paralympic mascots Vinicius and Tom.
One of the largest Leg0 sets commercially produced was a minifig-scaled edition of the Star Wars Millennium Falcon.
Designed by Jens Kronvold Fredericksen, it was released in 2007 and contained 5,195 pieces.
It was surpassed however by a 5,922-piece Taj Mahal.
The Leg0 Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark,
who began making wooden toys in 1932.
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