Western fast food service style with Chinese food
Chowking is a Philippine-based chain.
The concept combines a Western fast food service style with Chinese food.
Chowking predominantly sells noodle soups, dim sum, and rice toppings.
The company was founded in 1985,
at a time when Western-style burger joints were dominating the Philippine fast food scene.-Justplay18
In 1989, Chowking started expanding its market share amid the volatility of the domestic market.
It opened its franchising operations and made its entry into the provincial markets the same year.
On January 1, 2000, Ch0wking became a wholly owned subsidiary of Jollibee Foods Corporation.
The new owner commenced store renovations to create a new corporate look for Chowking that would result in a comprehensive change for each store.
To ensure its continued growth,Chowking explored markets outside the Philippines. In 2008,
Ch0wking had over 400 stores within the Philippines, United States, Middle East and Indonesia.
Chowking has steadily been expanding its network in the Philippines.
It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat, Parañaque City, as well as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan. In Dubai, in the United Arab Emirates,
Chowking’s commissary serves ten stores and is expanding to other areas.
In 2008, Ch0wking announced the completion of a Php270-million (USD 5.65-million) modernization program,
which will help set the stage for the company’s future growth.
Called “Project DMSSM”(pronounced “dimsum”) for “Designed,
Modernized and Streamlined Supply Chain and Manufacturing,”
the two-year modernization program that started in 2006 involves the expansion and renovation of Chowking’s Noodle Building,
increased automation, and the improved integration of food manufacturing processes in its two commissaries in Muntinlupa City.
-Chowking opened its first store in the United States through a franchise agreement with a US-based Filipino-American Company.
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